The Real-Time Orchestration Engine for Experience APIs and AI Agents
Why DX Engine Exists.
Modern digital experiences don’t fail because of bad tools.They fail because business logic, data, and decisioning are scattered across systems—and rebuilt for every channel.
​The DX Engine is Conscia’s real-time orchestration layer.
It sits between your frontends, apps, and AI agents and your backend systems, both monolithic and composable—executing experience logic once and reusing it everywhere.
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Instead of stitching APIs, embedding logic in frontends, or building custom BFFs for each channel, DX Engine delivers one governed Experience API that powers:
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Headless storefronts
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Mobile apps
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In-store and call-center experiences
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AI agents and autonomous workflows
All in real time. All without glue code.
Key Features
Unlock the power of orchestration
The DX Engine is a real-time API orchestration engine designed specifically for digital experiences—not infrastructure plumbing.
Orchestrate APIs in Real-time
Chain API calls, read and write from and to source systems, stitch data from multiple backends and transform schema to your frontend requirements without writing or deploying code and having to maintain the infrastructure to do so.
Hybrid Reasoning Engine
Conscia’s DX Engine features a hybrid intelligence reasoning engine that blends rule-based, deterministic logic with AI-powered, agentic decisioning—giving you full control with built-in adaptability. Whether you need predictable governance or dynamic AI-driven experiences, Conscia ensures every interaction is orchestrated intelligently, in real time.
Connect to Any Backend with a Universal API Connector
The Universal API Connector allows seamless integration with any backend system—whether REST, GraphQL, or even SOAP—without writing custom code. It supports dynamic authentication schemes, request/response transformations, and connector chaining, enabling fast and flexible orchestration across both modern MACH APIs and legacy services.
Read and Write Across Systems
DX Engine supports full read/write orchestration—enabling flows like:
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Checkout and payment orchestration
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Inventory updates
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Loyalty and customer state changes
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Event-driven backend updates
This isn’t just data aggregation—it’s experience execution.
Understand Performance with Full Observability
The engine offers full transparency into data flows, API calls, decisioning paths, and system health via built-in observability and analytics tools. You can debug, monitor latency, and optimize performance in real time—no black boxes.
Boost Performance with Intelligent Caching
Conscia's DX Engine is hosted on the edge, which means that you don't have to worry about infrastructure or performance. SLAs are our problem. Furthermore, where it makes sense, the engine intelligently caches the orchestration component response to optimize performance.
Stitch and Shape Data for Any Consumer
The DX Engine chains API calls across multiple backend systems to orchestrate complex workflows like checkout, personalization, or search. It stitches data from sources like CMS, PIM, and ERP into a single response, removing the need for custom glue code. Built-in transformation reshape
Balance Deterministic Logic with AI Reasoning
DX Engine combines deterministic orchestration with AI-assisted decisioning—ensuring business-critical workflows execute predictably, while AI is used where reasoning and flexibility add value. All AI participation is bounded by governed capabilities, rules, and policies, so outcomes remain auditable, secure, and consistent across channels and AI agents.
Built for Humans and Agents
Ommichannel finally has a mandate.
DX Engine is designed for a world where not every experience has a UI.
AI agents don’t browse pages.
They query capabilities.
DX Engine exposes governed, contextual Experience APIs that agents can safely consume—making it the ideal execution layer for:
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Agentic commerce
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Autonomous workflows
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Model Context Protocol (MCP) integrations
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Machine-to-machine interactions
Your business logic stays deterministic and auditable—even when AI participates in decision-making.
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Leading brands and public institutions use Conscia’s DX Engine to launch faster and simplify complex tech stacks. A global manufacturer enabled eCommerce in under six months by orchestrating product data and checkout across legacy and modern systems. Retailers have replaced months of glue code with a single orchestration layer to deliver real-time personalization at scale. Whether modernizing a monolith or embracing composable, DX Engine helps teams move faster, personalize smarter, and future-proof their stack.
Success Stories
Government of Ontario
Industry:
Government
Accelerating Digital Transformation: How Conscia Helped the Government of Ontario Unlock Legacy Data and Launch Modern Experiences in Under 6 Weeks
4× Faster Launch in Under 6 weeks
Future-proofing Their Techstack to Support Canadian Citizens
Takko Fashion
Industry: Retail &
eCommerce
Empowering Scalable, Personalized Digital Experiences: How Conscia Transformed Customer Identity and API Orchestration for Enterpise Fashion Retailer Omnichannel Success
60%
Reduction in Total Cost of Ownership
3X
Faster Time-to-Market Launched in 4 Months
Rogers Communications
Industry:
Telco
Enabling Seamless Omnichannel Experiences: How Conscia Accelerated Digital Transformation for a Leading TV and eCommerce Retailer
Achieved Omnichannel Delivery in 4 months
7 Years with Conscia's DX Engine
Hear It from Our Customers
“Conscia has played a crucial role in speeding up our development processes, by efficiently integrating data delivery between our backend systems and user interfaces, it enables our digital product teams to operate independently and launch features more quickly. We are proud to partner with an Ontario-based technology scale-up and support their ongoing growth within Canada."
Manish Agarwal, CIO of Ontario’s Ministry of Public and Business Service Delivery
Visualize and Build Your Orchestration Flows
Conscia’s built-in Visualizer gives you full transparency into how every experience call is orchestrated—before it even goes live. You can preview API flows and validate orchestration logic in real time, making it easy for business users, developers, and QA teams to collaborate and refine experiences together—without deploying to production.
Debug Your Flows
Visualizer also lets you inspect response payloads and troubleshoot issues across systems as they happen. Teams can quickly pinpoint where logic, data, or dependencies break down, iterate safely, and launch with confidence—because you’re not guessing how it will behave in the wild.
Intuitive Business Rules and Experience Management
DX Engine empowers business teams to configure experience rules—such as personalization, eligibility, and content or offer selection—through an intuitive interface, without embedding logic in frontends or relying on engineering for every change. Rules are executed in real time, governed by engineering-defined guardrails, and applied consistently across all channels and AI agents.
Observability Built In
Conscia’s Observability module gives you end-to-end visibility into how every experience call executes across orchestrated APIs, rules, caching, and downstream systems—so you can monitor performance, trace failures, and validate logic with confidence. Teams can inspect execution traces and payloads, pinpoint bottlenecks or broken dependencies, and understand exactly what happened (and why) without stitching together logs across tools. The result: faster debugging, safer releases, and reliable experiences at scale—even as you add new channels and AI agents.
Move to Composable 5X Faster, at 1/5 of the Cost
Ready to orchestrate your digital ecosystem? Start building a future-proof architecture with Conscia’s Orchestration Engine. Choose a plan or talk to our team for a custom solution.