Orchestrate the Right Content for Every Customer, in Real Time
Conscia unifies content, product data, and customer context into governed Experience APIs—so every touchpoint (web, mobile, in-store, and AI agents) gets the right response without frontend glue code.
Content isn’t broken. Delivery is.
In most enterprises, content and experience logic are scattered: product data in commerce/PIM, assets in DAM, campaigns in multiple CMSs, customer signals in CDP/CRM, and rules buried in channel-specific code. Every new campaign, channel, or personalization idea becomes another round of brittle integrations—so experiences drift, performance suffers, and teams slow down.
Personalization happens at the intersection of Content + Customer + Context.
One experience layer that decides, assembles, and delivers.
To personalize correctly, you need to:
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Understand the customer (CDP/CRM + behavior)
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Understand the moment (channel, cart, location, intent)
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Assemble the right content (CMS, commerce, DAM, promotions, search)
That’s not one vendor feature—it’s orchestration across systems, in real time.
Orchestrate All Your Existing Backends
In an Enterprise stack, personalization requires orchestration of various backend systems. Conscia integrates with CMS, CRM, CDP, Loyalty, Marketing Automation and Commerce platforms to unify customer data, content, and context in real time, ensuring hyper-relevant experiences across all digital touchpoints.
Consistent Omnichannel Experiences
With a centralized and headless orchestration engine, you can power all your digital touch points with consistent experiences. This allows you to avoid having to create channel specific personalization logic, while allowing you to customize the experience for each channel where it makes sense.
Easily Integrate with Agentic AI and LLMs
As an orchestration engine, Conscia provides you with zero-code tooling to connect to your AI Algorithms, Recommendation Engines and LLMs to offer you a perfect balance between curation and automation.
Customer Data Activation
You have put a huge investment into creating a unified view of the customer across all channels, but are unable to truly realize its value. Conscia can activate data from any CDP or CRM without having to build complex ETL processes to extract or lift/shift customer data from its source.
Human-in-the-Loop Decision Engine
Business users can define personalization logic with an intuitive UI, enabling marketing, content, and CX teams to create targeted experiences without relying on engineering resources. They get to choose when they want to delegate decisioning to AI and Agents.
Composable, Future-Proof Architecture
Conscia’s DXO acts as the ‘brain’ of your composable stack, allowing enterprises to evolve their personalization strategy without vendor lock-in, rigid workflows, or complex custom development. We're living in the golden age of technology and Conscia gives you the power to quickly evolve your stack to leverage these innovations through it flexible, zero-code framework.
Quotes From Industry Leaders in Composable Personalization
Composable Personalization Ebook
Customers demand relevant and contextual experiences across all interactions, making personalization a critical differentiator for brands. However, achieving this at an enterprise scale is complex, requiring careful orchestration of diverse systems such as CMS, CDP, CRM, and commerce platforms.
- Mindy Montgomery, ASICS
Discover if DXO is Right for You
Ready to orchestrate your digital ecosystem? Start building a future-proof architecture with Conscia’s DXO Orchestration Engine. Talk to our team for a custom solution.