Takko Fashion — Conscia's Featured Customer of 2025
Orchestrating the Full Salesforce Backend: How Takko Unified Identity, APIs and Composable Experiences Across 2,000+ Stores Worldwide
Takko Fashion is a leading fashion retailer operating more than 2,000 stores across 18+ countries. As their loyalty app and omnichannel footprint expanded, Takko needed a modern digital foundation that could scale globally without disrupting the systems that already powered their business.
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Together with EPAM Systems, Conscia helped Takko modernize their retail ecosystem by orchestrating their Salesforce backend. This approach enabled secure identity management, high-performance API abstraction, and truly composable digital experiences at enterprise scale.
Results at a Glance
Takko’s transformation delivered measurable impact in both speed and performance. The platform went live across 1,900 stores in just four months, with the remaining locations added shortly after. Today, the system supports more than one billion API calls annually and peak volumes of up to 20,000 requests per minute.
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This foundation also helped reduce total cost of ownership by 60% and contributed to Takko’s strongest Q3 performance and record profitability. The program was recognized with the MACH Impact Award in 2025.
20KRequest/Minute
4months to Launch
6MUsers
18Countries
60% Reduction in TCO
As Takko continued to expand across markets, their digital ecosystem became increasingly complex. Customer identity needed to be managed securely across web and mobile channels, while multiple Salesforce platforms had to work together seamlessly.
At the same time, Takko required a Backend-for-Frontend (BFF) layer that could abstract Salesforce Commerce Cloud, CRM, and Marketing Cloud APIs into a unified experience layer. This system needed to deliver low-latency performance under intense campaign-driven traffic, while remaining flexible enough to support future growth and emerging AI-driven use cases.
Why Orchestration
The Challenge
Takko did not want modernization for its own sake. Rather than pursuing a disruptive rip-and-replace approach, the organization focused on evolving responsibly.
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Their strategy centered on preserving what worked, modernizing what limited speed, and centralizing experience logic within a single orchestration layer. This approach allowed Takko to embrace composability without introducing fragile glue code or increasing operational risk.
The Solution
Conscia DX Engine as the Orchestration Layer
​Conscia’s DX Engine became the experience orchestration layer powering Takko’s loyalty and digital engagement ecosystem. EPAM Systems implemented Conscia as a composable Backend-for-Frontend that unified identity, integrations, and business logic.
This orchestration layer abstracts Salesforce complexity and standardizes how web and mobile experiences consume data. It provides centralized governance, observability, and control—allowing Takko to evolve their digital experiences without distributing logic across multiple frontends.
The result is a future-proof architecture that enables rapid feature development, consistent performance, and enterprise-grade reliability.
Enterprise Performance and Reliability
The new foundation supports more than one billion API calls annually and withstands major traffic surges during retail campaigns. This ensures reliable customer journeys even during peak demand periods.
Faster Time to Value
Takko launched 1,700 stores in 14 countries in under four months. Compared to an estimated 12+ months without Conscia. The remaining 300 stores and 4 locations followed 2 months post launch, demonstrating both speed and scalability.
Lower Total Cost of Ownership
By eliminating custom integration overhead and avoiding large-scale system replacements, Takko reduced operational complexity and achieved a 60% reduction in total cost of ownership.
Personalized Omnichannel Experiences
By unifying identity, data, and integrations, Takko can now deliver consistent, contextual experiences across channels. Customers receive the same personalized journey whether engaging online, on mobile, or in-store, supporting loyalty growth at scale.
"The project proved us that MACH and Monolith don't have to be at the odds. With the right orchestration layer you can bridge both worlds and future proof your stack. Big thanks to Conscia and EPAM together, we didn't just deliver a digital transformation, we made composability real."
Philipp Hanraths, Manager IT Architecture, Takko Fashion
Business Value and Impact
Takko’s investment in orchestration created measurable business value by turning technical modernization into operational advantage. By centralizing experience logic and integrations, the organization simplified its digital ecosystem and enabled teams to move faster with greater confidence.
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This foundation accelerated time-to-market, reduced dependence on custom development, and lowered ongoing maintenance costs. With core systems orchestrated through a single platform, Takko eliminated many of the bottlenecks that previously slowed campaign launches, content updates, and experience optimization.
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Marketing teams now have the flexibility to activate promotions, expand loyalty initiatives, and personalize customer journeys without relying on lengthy backend development cycles. This self-service capability has improved agility across the organization, strengthened collaboration between business and engineering teams, and allowed developers to focus on strategic innovation.
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Greater operational efficiency translated directly into stronger commercial performance. Faster execution, improved reliability, and enhanced customer experiences supported Takko’s strongest Q3 results and record profitability, alongside higher engagement and retention.
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Most importantly, orchestration established a scalable operating model for sustained growth. Takko is now positioned to enter new markets, launch new services, and adopt emerging technologies without repeated large-scale transformation efforts—ensuring long-term resilience in a rapidly evolving retail landscape.
The Bigger Picture
Takko’s success demonstrates that modernization does not require disruption. Real enterprise environments are hybrid, and long-term success depends on connecting legacy and modern systems through a governed orchestration layer.
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By aligning leadership, technology, and execution around this approach, Takko built a resilient platform that supports continuous innovation, operational stability, and readiness for agentic and AI-driven experiences.
Looking Ahead
Today, Takko's App operates on a composable, scalable foundation that supports global growth, faster experimentation, and improved customer engagement. The company is well positioned to adapt to future retail and technology trends such as agentic commerce without repeated replatforming efforts.