Conscia serves as a Backend-for-Frontend (BFF) and Experience API layer that sits between your headless storefront and your commerce backends - Salesforce, Commercetools, SAP, or whatever else - composing data and enforcing business logic in real time so you ship faster, stay consistent, and avoid channel-by-channel glue code.
The BFF for Headless Storefronts - Across any Commerce Stack
The Headless Dilemma
Headless is great, until every storefront (web, mobile, kiosk, third party agents) requires its own backend integrations
Teams adopt BFFs to simplify frontend development, but over time each BFF re-implements the same business rules, integrations, and data shaping logic. With every new channel; web, mobile, kiosk, in-store, partner apps, and now AI agents the backend multiplies. Experience logic fractures, performance degrades, and the cost of maintaining consistency skyrockets.
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Each BFF maintains its own integrations and rule sets
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Backend quirks and platform differences leak into the frontend
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Replatforming breaks BFF contracts and forces rewrites
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Performance suffers as each BFF calls backend systems independently
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Governance becomes impossible across fragmented execution paths
Result: Channel fragmentation, slower releases, higher cost, brittle architecture and no safe path to AI.
Your Techstack. Your Rules.
A Single BFF for All Your Frontends - and Agents.
Conscia eliminates the need for channel-specific BFFs by centralizing business meaning and execution into a single governed layer. Instead of rebuilding logic for every frontend, teams define semantics once in DX Graph and orchestrate deterministic execution in DX Engine. Every channel consumes the same governed capabilities through AI-Ready Experience APIs—consistent, performant, and safe.
DIGITAL EXPERIENCE ORCHESTRATION
Shared Semantics
Conscia creates a shared semantic layer that standardizes business meaning—products, customers, pricing, inventory, promotions, and policies—across all your underlying systems. Instead of every storefront, app, or team interpreting data differently, everyone works from the same governed concepts and relationships. That keeps experiences consistent and makes your architecture resilient when platforms, schemas, or services change.
Governed Orchestration
Conscia turns business intent into safe, predictable runtime behavior by enforcing policies and guardrails at execution time. It orchestrates calls across commerce platforms and microservices while applying rules like eligibility, approvals, limits, and compliance—so sensitive systems aren’t exposed directly to channels or agents. The result is auditable, controlled execution that behaves consistently under change and at scale.
Real-time Experience APIs
Conscia exposes real-time Experience APIs that aggregate and shape data from multiple backends into storefront- and agent-ready responses. These APIs power journeys like browse, search, PDP, cart, checkout, orders, and returns with low-latency orchestration, caching, and resilience patterns. Channels get stable contracts and fast responses, even as you swap systems underneath or add new services over time.
Under the Hood
Inside Conscia's Experience Orchestration Platform
Once the experience orchestration layer is in place, Conscia operationalizes everything a BFF used to do; semantics, data shaping, business logic, orchestration, and capability delivery inside a single governed platform. Instead of scattering these responsibilities across multiple channel-specific backends, Conscia centralizes them into modular building blocks: a shared semantic model, real-time orchestration flows, stable Experience APIs, and governed agent interfaces. Together, they form one consistent backend that every storefront and agent can rely on.
An orchestration engine that becomes your experience control plane
Conscia orchestrates calls across your commerce ecosystem, applies rules and transformations, and returns a frontend-ready response—with caching, resilience, and governance built in.
Think: Experience API / BFF at enterprise scale, configured declaratively, not hardcoded per channel.
Conscia’s BFF in the Real World
Case Studies and Accelerators in Action
EPAM’s Composable Commerce Accelerator for Salesforce B2B & D2C
EPAM’s accelerator, powered by Conscia, gives Salesforce B2B and D2C customers a fast path to composable commerce. It eliminates custom backend code by combining Salesforce B2B Commerce with Conscia’s no-code orchestration layer, enabling clean, governed API connections across systems. Technical and business teams gain the flexibility to launch and manage experiences without long development cycles.
Royal Cyber’s Accelerator for Salesforce B2C Commerce
Royal Cyber’s accelerator helps Salesforce B2C Commerce customers move to a composable architecture without costly rewrites. Powered by Conscia, it replaces fragile glue code with a zero-code orchestration layer that cleanly connects B2C Commerce to CMS, PIM, search, tax, and payment systems. Teams can modernize at their own pace—whether through phased rollout or full migration—while keeping business operations stable.
Inside Takko’s Transformation with Conscia’s as the BFF: Award-Winning Architecture
By implementing Conscia as the BFF for their full Salesforce suite; Commerce Cloud, Marketing Cloud, and Sales Cloud Takko unified experience logic across their entire digital ecosystem. The platform now supports 1B API calls per year, went live in 1,900 stores within four months (with the remaining 300 stores onboarding one month later), reduced TCO by 60%, and future-proofed their architecture for rapid innovation.
Implementation Partner:
"The project proved us that MACH and Monolith don't have to be at the odds. With the right orchestration layer you can bridge both worlds and future proof your stack. Big thanks to Conscia and EPAM together, we didn't just deliver a digital transformation, we made composability real."
Philipp Hanraths, Manager IT Architecture, Takko Fashion
One Experience Layer. Your
Common Questions
Have questions about how Conscia replaces traditional BFFs? Explore the FAQs below to see how our platform simplifies your architecture and accelerates your business.
Will Conscia work with my existing commerce or backend systems?
Yes. Conscia is backend-agnostic and works with Salesforce, Shopify, SAP, Oracle, custom ERPs, PIMs, CMSs, search, tax, and payment systems. You don’t need to replatform or rewrite backend logic. Conscia orchestrates on top of your existing stack and provides a unified execution layer for all storefronts and agents.
How does Conscia replace traditional BFFs across my channels?
Conscia centralizes everything a BFF usually handles; API stitching, data shaping, rules, orchestration, performance patterns into one unified platform. Instead of maintaining a separate BFF per storefront, all logic runs once in DX Engine and is exposed to every frontend through stable Experience APIs. This eliminates duplication, drift, and glue code across channels.
What performance and cost benefits can I expect by replacing BFFs with Conscia?
By consolidating logic from multiple BFFs into one governed orchestration layer, customers typically see 4× faster time-to-market, 5× faster deployment, and 60% lower TCO. Centralized semantics and orchestration also improve performance through caching, parallelism, fallback routing, and clean Experience APIs—reducing backend load and improving reliability at scale.
Built for Enterprises. Backed by Global SIs.
Make headless storefronts faster, consistent and platform-independent.
Conscia gives you a shared BFF layer and Experience APIs that decouple storefronts from backend complexity—so you deliver better customer experiences across any stack.