Conscia vs. Uniform

Both Uniform and Conscia sit inside the composable ecosystem (and both are MACH Alliance members), but they solve different problems in the experience stack.

If you’re trying to simplify it:

• Uniform helps teams compose digital experiences (what the customer sees on a website).

• Conscia helps teams orchestrate digital experiences (how data + rules + actions come together consistently across every channel—including AI agents).

That distinction matters, because in enterprise stacks, the pain usually isn’t “can we render a page?”It’s “can we deliver the same truth and behavior everywhere without rewriting glue code for every channel?”

Key Differences at a Glance

Area	Uniform (Digital Experience Composition)	Conscia (Digital Experience Orchestration)
Primary users	Marketers, web teams, designers	Data architects, backend & platform engineers (plus digital product teams)
What it optimizes for	Building & managing web experiences visually (page composition, components, experiments)	Standardizing meaning + governing execution across touchpoints (web, mobile, in-store, contact center, agents)
Core strength	Visual workspace to assemble pages from components and sources	Semantic + orchestration layer that delivers governed Experience APIs (and replaces repeated “glue code”)
Personalization style	Often focuses on fast, edge/site-level personalization and experimentation	Context-aware decisioning based on real-time customer + policy + system data (applied consistently across channels)
AI angle	AI to accelerate content/layout workflows for web teams	Agent-ready data + APIs: semantic graph to ground meaning + governed capabilities for action

The simplest way to think about it

Uniform is the “composition layer”

Uniform is best understood as a workspace for assembling websites in a modern, component-based, headless world.

It helps you:

• visually assemble pages from reusable components,

• run experiments and optimize layouts,

• give marketing teams more control without waiting on engineering for every layout change.

In other words: it’s great at managing how the experience looks and is arranged (on the web).

Conscia is the “orchestration layer”

Conscia is built for the part of the stack that’s usually hardest to scale: getting the right data, applying the right rules, and returning a clean, consistent response—fast—across every touchpoint.

Conscia does this with two core building blocks:

• DX Graph (Semantic Layer): models business concepts (products, customers, pricing, inventory, policies, relationships) independent of underlying systems—so channels and agents can operate on governed meaning, not raw backend schemas.

• DX Engine (Real-time Orchestration Engine): executes real-time workflows (API chaining, transformation, decisioning, caching, read/write actions), while keeping execution policy-controlled and auditable—so agents don’t get direct, uncontrolled access to systems of record.

  
  

This is why Conscia often shows up as the backend-for-frontend for every frontend, app, and AI agent—because the same “experience logic” shouldn’t be rebuilt separately in web, mobile, kiosks, and agent flows.

A concrete example: “Product detail page” vs “Product truth”

A product detail experience might need:

• product attributes from commerce

• inventory from ERP/OMS

• pricing rules from a pricing service

• promotions from a promo engine

• customer context from CRM/CDP

• content blocks from a CMS

• images from a DAM

  
  

Uniform helps you compose the page and place components.

Conscia helps ensure that every component gets the right data and decisions (pricing, eligibility, policies, inventory, personalization) through one governed Experience API—without forcing each frontend to stitch and re-implement logic.

When to choose which (and why they’re often better together)

Choose Uniform when…

• your priority is giving marketing/web teams a visual way to build and iterate on site experiences

• your bottleneck is layout, composition, experimentation, and web production workflows

Choose Conscia when…

• your bigger bottleneck is integration + duplicated logic across channels

• teams are building (and maintaining) too many BFFs, custom integrations, and one-off “glue code”

• you need consistent behavior across web, mobile, in-store, contact center, and agent experiences

• you want agents grounded in business meaning and only able to take action through governed capabilities

  
  

The “enterprise answer”: use both

A common pattern is:

• Conscia orchestrates and standardizes data + policies into clean Experience APIs

• Uniform consumes those APIs to power fast, visual web composition

That’s a clean split of responsibilities: Uniform owns presentation, Conscia owns meaning + execution.

The takeaway

Composable stacks don’t fail because teams picked the wrong CMS or the wrong page builder. They fail because meaning and logic fragment—and every channel rebuilds the same integration and decisioning work in slightly different ways.

Uniform and Conscia aren’t competing answers to the same question.

They’re answers to two different questions:

• How do we build and manage great web experiences? → Uniform

• How do we make every touchpoint (including agents) behave consistently and safely—at scale? → Conscia